Marketing Metrics: CPC, CPA, ROAS and What They Really Tell You
by Alice03
The arithmetic behind an ad dashboard — what each abbreviation divides by what, which direction is good, and the one calculation that tells you whether a campaign with a positive return is quietly losing money.
You're previewing this room. Log in or create a free account to answer the questions and track your progress.
Study material
CPM is cost per mille — cost per thousand impressions. It is the standard way to price awareness advertising, where the goal is to be seen rather than clicked, and it is the number to compare when what you are buying is reach. Note what it prices: delivery, not attention. An impression counts whether or not anybody actually looked.
CPM is the cost per what?
multiple choice
Click
Thousand impressions
Conversion
Minute of video watched
The M is a Roman numeral here, not a word.
Log in to answer
Ready to test yourself?
Sign up free to answer, score points, and build your streak.