SEO Fundamentals: How Pages Get Found
by Alice03
Crawling, indexing and ranking are three different things — and confusing them is why pages that "should" appear in search do not. Covers robots.txt, noindex, canonicals, redirects and alt text, without the jargon.
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Study material
Three separate things have to happen before anyone can find a page. A crawler discovers and downloads it, the engine decides whether to store it in its index, and only pages in the index can be ranked for a query. A page can be crawled and still never indexed — thin, duplicated or nearly empty pages often stop right there.
A search engine has crawled your page but has not indexed it. What does that mean?
multiple choice
It removed the page as a penalty
It downloaded the page but has not added it to its searchable database
It ranked the page, but only on later results pages
It added the page to its database but has not downloaded it
Crawling comes first. Being findable comes afterwards.
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