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Digital Marketing
SEO

Digital Marketing

From SEO fundamentals to Google Analytics basics and core performance metrics

Alice03Alice03
3 rooms
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  1. 1
    SEO Fundamentals: How Pages Get Found

    SEO Fundamentals: How Pages Get Found

    Crawling, indexing and ranking are three different things — and confusing them is why pages that "should" appear in search do not. Covers robots.txt, noindex, canonicals, redirects and alt text, without the jargon.

    8 blocks · by Alice03

  2. 2
    Google Analytics Basics: Sessions, Events and Campaign Tracking

    Google Analytics Basics: Sessions, Events and Campaign Tracking

    What sessions and users actually count, why bounce rate is so often misread, how UTM tags work, and why so much traffic ends up filed as Direct. Concepts rather than menu paths, so it survives the next interface change.

    8 blocks · by Alice03

  3. 3
    Marketing Metrics: CPC, CPA, ROAS and What They Really Tell You

    Marketing Metrics: CPC, CPA, ROAS and What They Really Tell You

    The arithmetic behind an ad dashboard — what each abbreviation divides by what, which direction is good, and the one calculation that tells you whether a campaign with a positive return is quietly losing money.

    8 blocks · by Alice03