"SEO Fundamentals: How Pages Get Found" covered how a page gets crawled and ranked. This is the 2026 half of the same subject — how a page earns a citation inside an AI-generated answer instead of a blue link on a results page.


What sessions and users actually count, why bounce rate is so often misread, how UTM tags work, and why so much traffic ends up filed as Direct. Concepts rather than menu paths, so it survives the next interface change.

