Generative Engine Optimization: Getting Found by AI Search
"SEO Fundamentals: How Pages Get Found" covered how a page gets crawled and ranked. This is the 2026 half of the same subject — how a page earns a citation inside an AI-generated answer instead of a blue link on a results page.
Crawling, indexing and ranking are three different things — and confusing them is why pages that "should" appear in search do not. Covers robots.txt, noindex, canonicals, redirects and alt text, without the jargon.
Google Analytics Basics: Sessions, Events and Campaign Tracking
What sessions and users actually count, why bounce rate is so often misread, how UTM tags work, and why so much traffic ends up filed as Direct. Concepts rather than menu paths, so it survives the next interface change.
Marketing Metrics: CPC, CPA, ROAS and What They Really Tell You
The arithmetic behind an ad dashboard — what each abbreviation divides by what, which direction is good, and the one calculation that tells you whether a campaign with a positive return is quietly losing money.
What counts as personal data, the six lawful bases, the rights people can exercise over their data, and the deadlines that matter — written for ordinary employees, not lawyers.
A short security-awareness check for any office team — the signals that give a phishing email away, the myths that get people caught, and what to do when something looks wrong.